NEW PRODUCT DEVELOPMENT

Competitive pressure gowth and customer requirements increasing complexity make the New product development process (NPDP) a prime source of strategic direction and competitive advantage.

Time to market reduction in spite of limited resources is becoming a key business issue.

THE NEW PRODUCT DEVELOPMENT SUCCESS

A correct process statement enables the company to obtain:

customer satisfying product quality;
time-to-market reduction;
cost reduction not affecting quality;
low development costs;
improvement in development capabilities: new products will be developed faster and cheaper.

CRITICAL ISSUES IN THE NEW PRODUCT DEVELOPMENT PROCESS

High capabilities and experiences are required to manage the NPDP; extempore solutions are not allowed. Many of the reasons that have made the process management difficult are:

Time pressure. Delay can cause serious conquences, for example the lost of customers (it is better never then late!)
Trade-off Recognition and Management. For example, product development can often request too long times.
Dynamism. The decision making process is lead in a turbulent environment where information are often incomplete.
High investments. An unsuccessful development can compromise the company's future.
Detail degree. Every new product development involves many decisions having important economic impacts.

Developing a new successful product is also one of the most enrapturing experiences you can live within an organization.

A CONSOLIDATED METHODOLOGY

To help clients, PRAGMATA offers a long experience - recognized on international scale - on NPDP reengineering.

The great attention to achieve high performance, to experience the most innovative methodologies and also to focus on organizational topics and staff training, makes the NPDP lead by PRAGMATA fast and effective.